Beating the big brands
It's dangerous to try to sell on Amazon if you don't have a plan and the necessary experience to execute it. Granitsa E-commerce Solutions has developed a proven 6-step plan to successfully launch and grow brands on the biggest marketplace in the world. We help small and medium size brands like yours compete and win against the big brands. We'll not only give you the roadmap to success, but we'll walk with you along the way to avoid mistakes and reach your brand's goals.
Maximizing Your Sales
We help you maximize your sales on Amazon, Walmart, Shopify and beyond. We have helped clients produce sales spikes where they exceed a full year’s worth of sales in one month.
A Plan For Your Brand
Many of our customers come to us because they are frustrated with their marketing consultants who lack strategy and the ability to execute. That’s why we developed a clear path to e-commerce growth that works.
Growing With People You Trust
We asked our clients what they thought about Granitsa. They said they could trust and depend on us, that we are “truth tellers.” They also told us ways we could improve and we listened: increasing our responsiveness, creating better dashboards, and growing our team.
Meet the Granitsa Team
Petros Neofotistos
CEO & Founder
Petros lives on the cutting edge of e-commerce marketing and data analytics. He helps clients build strategies to target and retarget customer segments that lead to sales. He can take the overwhelming amount of business data available to brands, find the important information, and apply that information to business and marketing decisions with a tight feedack loop.
Petros holds a B.S. in Civil Engineering from the University of Pittsburgh - Swanson School of Engineering and an MBA from Indiana University - Kelley School of Business.
George Papazekos
Director of Operations & Logistics
George schedules incoming and outgoing inventory and shipments to multiple selling channels. He also tracks and keep inventory stocked on selling channels. As a previous warehouse manager for six years and an accountant before that, George brings strong organizational skills and knowledge of the inner workings of a warehouse to the team.
George holds a B.A. in Accounting from University of Pittsburgh.
Manoli Epitropoulos
Creative Director
Manoli creates compelling communication between brands and their customers, directing product marketing that delivers real results (increasing sales, clicks, and conversion) by understanding how customer interactions with branding affect shopping behavior.
Manoli holds a B.A in Film & Media Studies and a B.A. in Media Communications from the University of Pittsburgh.
Caitlin Banas
Account Planner
Caitlin serves as the main point of contact for clients and project manages their custom growth strategies. Caitlin has worked as a Project Manager, Event Coordinator, Brand Analyst, freelance Graphic Designer, Marketing Consultant and Photographer. Her experience working in a variety of marketing roles across multiple channels has allowed her to gain a big-picture perspective when working with clients to propel their brand forward.
Caitlin holds a Bachelor of Integrated Arts in Photography, Design, and Advertising from The Pennsylvania State University.
Dan Mattison
Warehouse Manager
Dan supervises a small team to receive, store, and ship goods while maintaining a standard of safety and cleanliness to ensure the needs of each individual client are met with care and compliance.
Dan holds a B.S. in Marketing from the University of Pittsburgh.
Bethany Barefoot
Growth & Development Manager
Bethany is responsible for coordinating and executing the company’s growth plan by collaborating across all departments. She is focused on customer growth, acquisition, and retention.
Bethany holds a Dual Baccalaureate Degree in Finance (B.S.) and Marketing (B.S.) from Indiana University of Pennsylvania.
Meet the Team
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Petros Neofotistos
CEO & FOUNDER
Petros lives on the cutting edge of e-commerce marketing and data analytics. He helps clients build strategies to target and retarget customer segments that lead to sales. He can take the overwhelming amount of business data available to brands, find the important information, and apply that information to business and marketing decisions with a tight feedack loop.
Petros holds a B.S. in Civil Engineering from the University of Pittsburgh - Swanson School of Engineering and an MBA from Indiana University - Kelley School of Business.
-
George Papazekos
DIRECTOR OF OPERATIONS & LOGISTICS
George schedules incoming and outgoing inventory and shipments to multiple selling channels. He also tracks and keep inventory stocked on selling channels. As a previous warehouse manager for six years and an accountant before that, George brings strong organizational skills and knowledge of the inner workings of a warehouse to the team.
George holds a B.A. in Accounting from University of Pittsburgh.
-
Manoli Epitropoulos
CREATIVE DIRECTOR
Manoli creates compelling communication between brands and their customers, directing product marketing that delivers real results (increasing sales, clicks, and conversion) by understanding how customer interactions with branding affect shopping behavior.
Manoli holds a B.A in Film & Media Studies and a B.A. in Media Communications from the University of Pittsburgh.
-
Caitlin Banas
ACCOUNT PLANNER
Caitlin serves as the main point of contact for clients and project manages their custom growth strategies. Caitlin has worked as a Project Manager, Event Coordinator, Brand Analyst, freelance Graphic Designer, Marketing Consultant and Photographer. Her experience working in a variety of marketing roles across multiple channels has allowed her to gain a big-picture perspective when working with clients to propel their brand forward.
Caitlin holds a Bachelor of Integrated Arts in Photography, Design, and Advertising from The Pennsylvania State University.
-
Dan Mattison
WAREHOUSE MANAGER
Dan supervises a small team to receive, store, and ship goods while maintaining a standard of safety and cleanliness to ensure the needs of each individual client are met with care and compliance.
Dan holds a B.S. in Marketing from the University of Pittsburgh.
-
Bethany Barefoot
GROWTH & DEVELOPMENT MANAGER
Bethany is responsible for coordinating and executing the company’s growth plan by collaborating across all departments. She is focused on customer growth, acquisition, and retention.
Bethany holds a Dual Baccalaureate Degree in Finance (B.S.) and Marketing (B.S.) from Indiana University of Pennsylvania.