GRANITSA CASE STUDY
How we grew an Amazon product category by 10X and became the #1 brand
CATEGORY: CONSUMER ELECTRONICS
DURATION: 2 YEARS
STORY: After losing access to all Brick & Mortar sales during COVID, we helped them launch and grow their Amazon channel into 90% of their total revenue.
Results With Granitsa
Annual Paid Sales
⬆ 9.5X
From $280.7K to $2.67M
ROAS
⬆ 165.38%
From 2.6 to 6.9
Impressions
⬆ 453.85%
From 10.4M to 57.5M (Annual)
CPC
⬇︎ 44.83%
From $1.16 to $0.64
Breakthrough Results
Grew the Product Category by 10X
We grew the product category from $1M per month to over $10M per month in two years. This brand became the top-selling brand in that product category.
Category before we entered:
$1M/month
Category after we entered:
Over $10M/month and became the market leader
#1 Organic Ranking
Captured the #1 organic ranking for hundreds of valuable keywords in this product category.
How Did We Do It?
Account Management
❗ Working with Amazon Support
We corrected difficult listing suppression & account suspension problems by working with Amazon support.
❗ Listing Creation Workarounds
We created new listings when the UPC owner didn't match the Amazon Brand Registered name.
❗ Brand Control
We gated their brand, preventing resellers from selling on any new listings.
❗ Expanded Product Line
Helped expand the brand's product line from 1 to 7 SKUs with successful product launches.
Listing & Brand Store Optimization
✓ Premium A+ Content
We gained access to Amazon's Premium A+ Content.
✓ Optimized Listing Pages
We optimized the listing pages with new listing images, product copy, and Premium A+ Content.
✓ Optimized Amazon Brand Store
We redesigned the Amazon brand store, which increased revenue from brand store shoppers.
✓ Increased Product Reviews
We increased product reviews from none to 1000’s of reviews at a 4.3-star average rating.
Sales & Profit
✓ Increased AOV
We increased average order value using Amazon virtual bundles and physical bundles.
✓ Reduced Storage & Shipping Costs
We lowered storage costs and shipping costs by fixing the box size, increasing profitability.
✓ Stayed in Stock During COVID
We were able to stay in stock during the Q4 Covid “Restock Limits.” This generated an additional 300,000+ in sales, while competitors were out of stock.
✓ Account Suspension Solution
We sold units through our personal agency account during a period of account suspension, generating over $130,000 in sales while we solved the account suspension with Amazon Support.
✓ Increased Repeat Purchase Rate
We increased our repeat purchase rate from 3.9% to 20.2% in two years.
✓ Used All Ad Types
We leveraged sponsored products ads, sponsored brands video ads, sponsored brands headline ads, sponsored display ads, competitor targeting ads, and more.