CATEGORY: KITCHEN APPLIANCES
Revolution Cooking Increases Sales by Over 500%
Case Study – Revolution Cooking
Introduce the company’s product and story here. The Revolution Toaster unlocks a better toasting experience through speed - to sear the bread rather than dehydrate it - for a crispy outside yet soft, tender inside. Revolution is now the #1 smart toaster, receiving praise everywhere from Oprah, Better Homes & Gardens and The View, to CNET, Forbes and Popular Science. Revolution is committed to their mission of reinventing forgotten appliances to deliver joy and great taste.
Results With Granitsa
⬆ 529.4%
Increase in Traffic
(in the first 2 months with Granitsa)
⬆ 21.1%
Increase in Conversion Rate
(in the first 2 months with Granitsa)
⬆ 213.7%
Increase in Monthly Revenue
(in the first 2 months with Granitsa)
Challenges
❗ Discuss the challenges in these bullet points
❗ The Revolution Toaster is a completely new take on a product category that had not seen a major change in design or technology in many decades.
❗ The product was amazingly cool and different. But, the question we kept asking ourselves was: “Who would pay $300+ for a toaster?”
❗ Position the product as high quality, premium, and aspirational. But, even more so, we had to communicate the experience of owning the toaster with the limited amount of space and reach given to us by the Amazon catalog and advertising platforms.
Goals
⌖ Build a brand with thousands of loyal customers
⌖ Show off the magic of the Revolution Toaster in the Amazon search results
⌖ Use traditional ads and video ads to convinced our target audience to buy
⌖ Exceeded customer expectations to increase the customer LTV
⌖ Show off the magic of the Revolution Toaster in the Amazon search results
⌖ Use traditional ads and video ads to convinced our target audience to buy
⌖ Exceeded customer expectations to increase the customer LTV
Solutions
✓ Sell the toaster on Amazon and build a brand with thousands of loyal customers
✓ Show off the magic of the Revolution Toaster in the Amazon search results.
✓ Use traditional ads and video ads to convinced our target audience to buy
✓ Exceeded customer expectations to increase the customer LTV
✓ Show off the magic of the Revolution Toaster in the Amazon search results.
✓ Use traditional ads and video ads to convinced our target audience to buy
✓ Exceeded customer expectations to increase the customer LTV
Results
(in the first 2 months with Granitsa)
⬆ 512.2% increase in daily sales
⬆ 265.4% increase in traffic
⬆ 32.7% increase in conversion
⬆ 216.1% increase in monthly revenue
⬆ 512.2% increase in traffic
⬆ 512.2% increase in traffic
Amazon Listing Images
and A+ Content Optimization
From The Client:
“They can pivot, react and respond to what they see. They’re willing to try things, assess and then see what works. They are willing to fail quickly. Petros understands things and when he doesn’t, he’s willing to dig in, learn and then figure it out.”
– George O’Shea, Revolution Cooking
Conclusion
Type out a conclusion of the case study here. What were the biggest takeaways? Talk about those and explain how Granitsa’s unique expertise led to unique results. This are could be a good opportunity to talk about the big picture of the project and promote Granitsa as a company – since we were able to produce unique results other agencies wouldn’t be able to pull off. And remember: the people reading this case study are interested in knowing what Granitsa represents and if they should hire us or not.