Amazon Video Ads – Dimensions & Specs You Need to Know

Written By Manoli Epitropoulos

Your go-to guide for Amazon video ad dimensions and specs:

Video Specs

  • Aspect ratio:16:9

  • Dimensions options:

    • 1280 x 720 px

    • 1920 x 1080 px

    • 3840 x 2160 px

  • File Size: 500 MB or smaller

  • File Format options:

    • MP4

    • MOV

  • Length: 6-45 seconds

  • Frame Rate options:

    • 23.976 fps

    • 24 fps

    • 25 fps

    • 29.97 fps

    • 29.98 fps

    • 30 fps

  • Bit rate: 1 Mbps or higher

  • Codec: H.264 or H.265

  • Profile: Main or baseline

  • Video stream: 1 only

Audio specs:

  • Language: Must match ad locale

  • Sample rate: 44.1 kHz or higher

  • Codec: PCM, AAC or MP3

  • Bit rate: 96 kbps or higher

  • Format: Stereo or mono

  • Audio stream: 1 only

Text specs

  • Font size: Must be legible on mobile

  • Language: Must match ad locale

  • Safe area: No text in lower right corner


Contact us to learn more about creating video ads or growing your brand on Amazon:

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Manoli Epitropoulos

Manoli creates compelling communication between brands and their customers, directing product marketing that delivers real results (increasing sales, clicks, and conversion) by understanding how customer interactions with branding affect shopping behavior.

Manoli Epitropoulos
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